In this slacker bro-mantic comedy, writing partners Dulal and Mainak dream of shaking up the Bollywood film industry with their script āSulemani Keedaā (Hindi street slang for āPain in the Assā). When theyāre not being rejected by producers who refuse to read their script, they lurk around bookstores and poetry slams shamelessly hitting on girls. They find some hope when the drug addled, cat-obsessed Gonzo Kapoor, the son of a famous B movie producer, hires them to write an art house film billed as āTarkovsky with orgiesā for his directorial debut. All seems well until Dulal meets Ruma, a beautiful photographer who makes him question his choice to sell out.
